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Is Your Email Marketing Spam? Email marketing can be very effective as long as it is not viewed as spam. This is critical because when your email marketing is viewed as spam, it will not likely be read by the recipient and may not even reach the recipient if it is trapped by the Internet service providers spam filter. For this reason it is critical for business owners to work hard to ensure the email marketing they use is not viewed as spam by either the recipient or the recipient’s Internet service provider. This article will take a look at email marketing and specifically how business owners can ensure their emails are not viewed as spam. The distribution list for an email marketing campaign is one of the critical elements which can help to ensure the emails sent by the business owner are not viewed as spam. Before this can be accomplished it is important to understand exactly what spam is. Spam is essentially email which is unsolicited and sent for the sole purpose of advertising or promoting a product or service. Internet users receive mass quantities of spam on a daily basis. For some Internet users this quantity of spam is a huge source of frustration. Other Internet users have become so used to the amount of spam they receive that they barely even notice these emails. Neither of these scenarios bode well for business owners who are using email marketing campaigns to promote their products or services. Internet users who are angered by these spam emails may react harshly and report your emails to their Internet service providers. Internet users who do not even notice spam are likely to either automatically delete your emails and may block your email address to prevent future emails from getting through to them. Paying special attention to your email distribution list and only including recipients who had specifically asked for additional information will help to keep your emails from being viewed as spam. One way to acquire email addresses for the purposes of orchestrating an email campaign is to ask interested customers to register with your website and specify whether or not they wish to receive future emails with additional information, advertisements or other useful tips. This ensures the recipients of your emails are genuinely interested in your products and services and are not likely to view your emails as spam. Another way to ensure your emails are not viewed as spam is to offer recipients the option of being removed from the distribution list with each email. This is important even when the recipients specifically asked to receive these emails because they are entitled to change their opinion at any time. Offering the email recipients the opportunity to remove themselves from the email distribution list whenever they want is worthwhile because it allows recipients to have some control in the situation. This is a stark contrast to spam in which the recipients feel as though they have no control over the situation and no way to stop the spam from bombarding their inboxes on a daily basis. Finally, business owners can help to ensure their email marketing campaign is not viewed as spam by including quality content in the emails they send to the recipients on the email distribution list. This may include providing feature articles, product reviews or a series of short useful tips which will likely be of interest to all who receive these emails. These emails may also include a soft sales pitch but this sales pitch should not be the focus of the emails. Putting too much attention on the advertising is likely to lead the recipients to assume the email is nothing more than spam. Conversely, providing quality information which is useful to the recipient and subtly urging them to perform an action such as making a purchase or investigating the details of a product can make the email seem much more worthwhile and less like spam.
Getting Help with Your Email Marketing Campaign Savvy business owners realize the importance of email marketing even if they do not know how to run an effective email marketing campaign. Simply stated this means a business owner may realize it is imperative for him to run an email marketing campaign to help him meet the needs and expectations of his target audience but he may not know how to orchestrate an email marketing campaign which is truly effective. Fortunately for these business owners they do not have to know a great deal about email marketing because there are plenty of Internet marketing consultants who can assist them in planning and running an effective email marketing campaign. This article will provide some tips for finding a consultant to assist you in orchestrating an email marketing campaign. One of the most important criteria in seeking a consultant to assist you with our email marketing campaign is experience. Specifically it is experience which has resulted in past success. This is important because one of the best indicators of how well a consultant will perform for you is how well they performed in the past. This means if a consultant was able to help a variety of past clients to attain their goals through email marketing, the consultant will likely be able to assist you in the same way. Another important criterion when hiring a consultant to assist you with your email marketing campaign is the opinions of past clients. Before committing to work with a particular consultant you should request references from past clients. You should not only request these references but also contact each of the past clients provided and question them about their experiences with the consultant. It is important to keep in mind the consultant will likely only provide reference he is confident will offer a positive opinion of his services. However, you can still learn a great deal about the consultant’s style, personality and techniques through these references. This is important because the consultant’s personality as well as his skill and abilities is also very important. If you do not get along with the consultant and have difficulty talking to him, it can be difficult to work with him. Additionally, it might be hard for you to meet your business related goals because you are likely not providing the consultant with enough information or offering feedback which could help him to adjust his strategies to better meet your expectations. While it is true that skill, knowledge and ability are all important sometimes none of these matter if personality conflicts prevent you and the consultant from communicating adequately. Therefore your personal opinion of the consultant should always be carefully considered before making hiring a consultant. Although consulting references is a good idea, you should also consider contacting the Better Business Bureau (BBB) as well and also seeking out independent reviews of the consultant you are considering hiring to assist you in your email marketing campaign. The BBB can provide you with a great deal of information regarding the past performance of the consultant. If the consultant has been in business for a number of years and does not have any unresolved complaints with the BBB, this is a good indication the consultant performs adequately and treats clients fairly. Conversely a consultant with a number of unresolved complaints against him is not likely going to be a good choice. Similarly a consultant who has a number of independent reviews raving about the quality of his service is likely a good choice to assist you in your email marketing campaign while a consultant who has a number of poor reviews on the Internet is not really a good choice for assisting you with your email marketing campaign. Likewise, you can assume if past clients were not happy with the services he provided, you will likely also not be happy with these services.
Developing Your SOHO Mission Statement If someone asked you what your business is about, can you tell them in a brief, clear and concise way inn which it’s powerful? Would you say “I sell shoes” or would you say “I manufacture various types of shoes for distribution to major wholesalers across the United States”. Again, which statement would you use? The Mission Statement part of your action plan should define your business. SOHO’s can benefit from having a defined mission statement. It is professional and it reaffirms the goals and objectives of your small business. It also reminds you on what your business is all about and how your business will serve people or other businesses. Some SOHO businesses die because they lose focus of their mission. They started off good but they never wrote down a mission statement. The money flowed and the clients came but all of a sudden, a downturn happened in their business and they couldn’t make it back out of the ditch. The problem was that they never defined their mission statement. Structure brings success and many SOHO businesses don’t have structure. Along with the Executive part of your action plan, the mission statement is the next important item that you can create and adhere to. Let’s say that you manufacture shoes out of your SOHO. How would you write your mission statement? Let’s try to formulate a mission statement for Joes’ Shoe Manufacturing Company Joe’s Old Mission Statement: “We manufacture shoes”. Joes New Mission Statement: “Joes Shoe Manufacturing Company specializes in the manufacturing of fine quality leather shoes for men and women in various and special sizes for distribution to various shoe outlets throughout the United States and Europe. When you see the insignia of excellence in our shoes, you know that you are buying the finest footwear in the world through our company. The second mission statement introduces the company and its operation or specialty, the target market and adjacent markets, the geographical reach of your operation and the trademark or brand identification of your business. Try writing out your mission statement on a piece of paper. Mission statements also change due to the direction of your company. This is what the action plan for SOHO’s are all about. It shows you possibilities and angles that you never saw before in your business. .
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